The Coach's Critical Mistake? Challenging Wilcox and the Unassailable Executive Tier

Iturns out he endured a loss to lower-league opposition. He weathered losing a crucial European final versus a particularly poor Tottenham teams in living memory. He withstood home defeats against domestic rivals, a lowly league position, the tactical inflexibility, laying waste to the team's most promising academy products, the 32% win rate, calling his team the poorest the club has ever seen. Yet, there existed a single opponent with whom the Portuguese coach was not permitted to engage. If you challenge Jason Wilcox, you had better succeed.

Regrettably, like many a top-flight defender in Blackburn’s championship 1994-95 season, the coach came at the executive and appears to have failed. The most distracted of readers will notice the paradoxical situation: a coach who often railed at his players for failing in one-on-one duels crumbling in the face of the intense pressure and formidable presence of one of the Premier League’s most feared football executives.

In truth, this whole bruising episode appears to portray the director in a different perspective. It may have been tempting, based on his nine months in a similar role at Southampton, to regard him as little more than a drudge in the United exoskeleton: a man whose appointment was due largely to his friendship with his former boss a fellow executive as any demonstrable skill. How wrong we all were. In brilliantly outsmarting United’s feted manager, just as he bested the unfortunate a previous executive before him, Jason Wilcox has proved himself as one of football's true generals: a tactical intellect of which the club's competitors are now justifiably concerned.

The Tactical Conflict Regarding System & Philosophy

For example, it was Jason Wilcox who being involved in the hierarchy that hired the 3-4-3 fundamentalist Amorim in the first place, played a key role in attempting to convince Amorim to ditch his beloved formation. Unsurprisingly, these entreaties met a certain resistance. But perhaps these judgements hold greater authority when issued by a man with the unimpeachable soccer background he possesses, holder of three England caps and a contributor to a championship team decades past.

Maybe eventually he may be persuaded to explain his reasoning publicly. Maybe one day he might be asked regarding why the coach is walking away with a full payout, with no compensation reduction clause activated. But Jason Wilcox speaks rarely publicly, for excellent reasons. The real thinkers of this sport – individuals such as Jason Wilcox – function at a level beyond our own mundane comprehension. If he ever did speak, probably we would perceive is a series of high-frequency signals and complex calculations. Desiring an explanation is not quite equivalent to being ready to receive.

The INEOS chief reportedly proposed playing Bryan Mbeumo at right wing-back.
The club's co-owner has allegedly suggested playing Bryan Mbeumo in an unfamiliar defensive position. Photograph: Getty Images

An Ultimate Authority Behind Command

But of course, by focusing our attention on Jason Wilcox we overlook the real power behind the modern United throne. Jason Wilcox is, in reality, simply carrying out the directives of his ultimate line manager the billionaire owner, who privately has emphasized his desire for a four-man defense. According to reports, the owner has also proposed deploying the forward as a right wing-back. Ratcliffe is keen for the club to embrace data science and metrics. According to ESPN, during a leadership summit soon after his minority ownership, he announced that the team's approach to football “will be decided by this group”.

After all, Ratcliffe is a specialist in this technical football matters, drawing from his background in industry and yachting. Most importantly he remains incredibly rich, and it is known, the wealthy are superior: more insightful, more wise, strategically brilliant, fundamentally superior. Who else would you trust to manage a strategic plan of cost-cutting, the building of a modern arena that appears a lot like an abstract design, the acquisition of a new striker?

The Modern Soccer Order: Directors Above Coaches

This represents a shift that is becoming prevalent in top-tier football. For decades, teams mistakenly entrusted big footballing decisions to low-level employees like managers, scouts – even footballers. Perhaps it was once possible for a young, visionary coach with ideas and energy to join a club and implement their plan through to completion. But how many businesses have these guys set up? What number of large-scale layoffs have they managed? Far preferable to place the real power where it belongs: the leadership tier, the open-necked shirt brigade, the individuals with impressive professional resumes. Better by far to determine the strategy in the boardroom and hire someone who will adapt their methods accordingly. If coaches were formerly chefs, they are now more akin to Deliveroo drivers: not responsible for the food, but still finally accountable should it be delivered cold or fails of the box.

In the meantime, a coach's role is increasingly less about defining the vision and more about marketing it: the receptionist on the front desk, the visible figurehead of an organisation they have minimal power to change. Enzo Maresca leads a team of very young players into the Champions League and secures domestic cups, and effectively gets sacked for talking. A manager at Celtic finds his standing damaged while the people who appointed him live to blunder another day.

A Neoliberal Football: Accountability Only for the Coaches

And possibly on some microcosmic level this is simply corporate governance at work: the elevation of a gilded elite who are infallible, whose choices are always sacrosanct, whose mistakes can invariably be resolved by sacking without explanation. Hire the 3-4-3 coach only to dismiss them for using too much 3-4-3. Bring in the project manager and then discard them for taking excessive time. And most importantly be grateful; for your modest increases in ticket costs, for the latest summer signings, for the reality that the grownups – regardless of their expertise – remain in control.

Trevor Jackson
Trevor Jackson

A logistics expert with over a decade in supply chain innovation and digital transformation strategies.